What Business Leaders are saying:
"I worked with Heather for over a year, where she supported our team’s planning for a joint marketing initiative with one of our partners. Heather was an invaluable asset to our team. Heather used her meticulous organizational skills to simplify what was a very complex marketing plan across our companies..."
—Ibrahim Hamza, Senior Product Manager
Bloom Consulting Group’s Functional Practice Areas
Marketing Strategy and Planning- Messaging and Positioning
- Brand Experience
- Segmentation and Targeting
- Campaign/Launch Strategy and Roll-out
- Marketing Activity Testing / Pilots
- Lead Generation Programs
- Marketing Performance Measurement
Sales Strategy and Planning- Sales Process and Methodology
- Sales Force Readiness & Training
- Winning Sales Tools
- Sales Pipeline Valuation & Forecasting
- Partner Quota Setting & Compensation
- Customer Success Stories
- Metric, KPI, and Scorecard Tracking & Development
Channel Strategy and Planning- Channel / Partner Programs Development
- Channel / Sales Force Readiness Curriculum
- Through Partner and Co-Partner Marketing Programs
- Channel Partner Performance Audits
- Channel Program Assessments
- Reseller / Partner Councils