About Bloom

Bloom is a growth-oriented business management consulting firm that delivers strategic services to modern marketing, sales, and channel executives to maximize business growth and profitability. Bloom’s high-performance team specializes in strategic business management consulting, business process improvement, Customer, Sales, and Partner Experience, and Project Management Office (PMO) and Agile transformation services.

Bloom has won the Security Innovation Award from Security Technology Executive Magazine alongside partner Microsoft for its Azure-driven, enterprise Windows application. The app was awarded the Gold Medal by judges for best Collaborative Security Project.

Our team

Nicole Watson


Nicole is a senior executive with nearly 20 years of experience growing and managing medium to large businesses in high-tech, manufacturing, and services industries. Nicole has a degree in Molecular Biology from Tulane University and an MBA from Rice University.

She is helping global clients with landing new strategies, targets, and systems. Prior to Bloom, Nicole was a Vice President at GardaWorld, a private security and risk consulting firm (formerly Vance and Kroll Security) where she led business development, government contracts, and marketing.

Prior to GardaWorld, Nicole led global channel marketing and alliances for a data networking and security manufacturer transitioning from direct sales to a high-touch channel model. She overhauled their partner program and expanded the solution and reseller network. She also crafted go-to-market strategies, managed global sales operations plans, and created joint solutions with IBM, Siemens, Deloitte, and SAP. She traveled and spoke extensively across Asia, Europe, and the Americas.

Earlier in her career, Nicole managed process reengineering teams for a voice/data systems integrator and financial analysis for a start-up digital wireless provider. Inevitably, she developed an early penchant for fiscally sound sales, service, and cost structures. Nicole has developed a reputation for enabling visionary ideas with diverse teams and pragmatic execution to build businesses and brands.

In Nicole’s spare time she enjoys scuba diving, traveling, and spending time with her nieces.

Heather Zindel
Sr. Consultant | Founder


As the founder of Bloom Consulting & Project Management Group, Inc., Heather launched the company to provide specialized channel and enterprise transformation services to clients. She provides leadership in strengthening the company’s service offerings and performance standards to assist clients with excellence in consulting, project management office transformation services, business process improvement, and customer and partner experience.

Heather is a highly qualified business leader with more than 20 years of experience and proven success in developing strategies and executing business plans that drive revenue growth and profitability for companies across the enterprise, mid-market, and consumer segments. She is passionate about technology, channel dynamics, Agile development, and cloud economics and how all four are redefining business strategy.

Before founding Bloom Consulting Group, Inc. in 2009, Heather spent eight years consulting for some of the largest Fortune 500 firms in the world to increase sales revenue and growth, including Microsoft, Hewlett Packard, Computer Associates, IBM, Cisco, Citrix, BEA Systems, Enterasys, and GardaWorld.

Prior to consulting, Heather was a Vice President of Marketing for Lindsay Communications, a boutique marketing, and sales communication firm in Seattle, where she was hired to build the online marketing business unit of the company. Heather also previously served as the Director of North America Marketing for one of Europe’s leading consumer software developers, Avanquest Software, a $100M and 500-person company based in France. There Heather was responsible for North American marketing efforts via multiple sales channels including retail, online, direct-to-consumer, business-to-business, and through original equipment manufacturers. Heather has additionally served in the capacity of Director of Marketing for eLocal.com, a provider of co-branded and private-labeled online content for Telcos, where she was responsible for public relations, marketing, and branding.

Heather is passionate about helping college students and is a frequent speaker on consulting at local events, including for the Seattle World Trade Center, Seattle Pacific University, and the University of Washington. Heather is also a speaker at industry conferences and panels, such as DRIVE and for the Institute of International Research. She is also a thought leader contributing to blogs on innovation, project management transformation, and the future of the cloud.

When Heather isn’t working, she reads, skis, plays tennis, travels, and spends as much time as possible with her husband Brian and her mini-dachshunds, Max and Fritzi.


Culture reflects the essence of Bloom because it directly affects the success of our strategy and hiring practices.

Bloom’s culture is grounded in a relentless desire to delight our customers through excellence, thought leadership, and innovation. It is grounded in our mission to increase value.

We value high accountability to leave the company and our clients better than the day before. We value high performance partners (employees) that are self-motivated and empowered to transform, mentor, and collaborate with integrity. We value honest, positive, and supportive communication. And, we also value fun and community.